One of the most common misconceptions independent artists have when putting together marketing strategies for their music is that everything happens AFTER the release is live.
If you’re not already familiar, pre-save links allow fans to “save” your music on Spotify, Apple Music, Deezer, TIDAL, YouTube Music, and Amazon Music before the release date.
It’s the perfect addition to your marketing plan because, not only does the fan get a notification once the release goes live, but your music also automatically gets added to their favorites/library for immediate listening!
All pre-save links automatically turn into live links once your release is available in stores, so you can use the same link to promote your music throughout the release cycle.
For more information on how to create your smart release page and access your pre-save links, check out this FAQ article.