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Perfecting Your Pre-release Promotion Strategy
10 05 2023

One of the most common misconceptions independent artists have when putting together marketing strategies for their music is that everything happens AFTER the release is live. 

It’s never too early to start creating buzz around your next release and one of the best ways to get the conversation going is with pre-save links!

If you’re not already familiar, pre-save links allow fans to “save” your music on Spotify, Apple Music, Deezer, TIDAL, YouTube Music, and Amazon Music before the release date.


It’s the perfect addition to your marketing plan because, not only does the fan get a notification once the release goes live, but your music also automatically gets added to their favorites/library for immediate listening!

As a reminder, we recommend submitting releases for distribution at least three weeks ahead of your desired release date. This gives you almost an extra MONTH to get the word out about your release before it even goes live in stores. 

All pre-save links automatically turn into live links once your release is available in stores, so you can use the same link to promote your music throughout the release cycle.


For more information on how to create your smart release page and access your pre-save links, check out this FAQ article.