spin spin spin
Around the Web
News Roundup — October 1, 2019
10 01 2019
Welcome to Level's news roundup, where we curate stories, analysis, and ideas—with independent artists in mind.

1. ? How Odd Future’s Tumblr blazed a trail for today’s pop stars


In 2009, the upstart L.A. collective didn’t just change music marketing — they created a whole new blueprint for it.



2.The Internet’s unsolvable who-sung-it


Rolling Stone investigates a years-long hunt to identify one mysterious song.



3. ? What does alternative rock sound like in 2019, and who is it for?


The New York Times reports on the evolution of modern rock radio.



4. ? The most important part of being a producer? Communication.


Ariel Rechtshaid discusses the transformative power of collaboration with The Creative Independent.



5. ⏱️ The long and short (and middle) of modern content


Cherie Hu explores why content of “medium” duration has become increasingly unpopular in music, entertainment, and more.