1. ? How Odd Future’s Tumblr blazed a trail for today’s pop stars

In 2009, the upstart L.A. collective didn’t just change music marketing — they created a whole new blueprint for it.

2.❓ The Internet’s unsolvable who-sung-it

Rolling Stone investigates a years-long hunt to identify one mysterious song.

3. ? What does alternative rock sound like in 2019, and who is it for?

The New York Times reports on the evolution of modern rock radio.

4. ? The most important part of being a producer? Communication.

Ariel Rechtshaid discusses the transformative power of collaboration with The Creative Independent.

5. ⏱️ The long and short (and middle) of modern content

Cherie Hu explores why content of “medium” duration has become increasingly unpopular in music, entertainment, and more.